David's Room
This wiki is a work in progress as part of a unit on advertising. We've studied advertising in print, on television and online, identifying common strategies, and analyzing their effectiveness.
The wiki is a group project, we are all the authors.
Online Advertising
Below are some of the Marketing Strategies we've identified on websites targeted at kids. Each link will bring you to an example.
Strategies Specific to the Internet
Introduction: websites as ads
Banner ads linking to other commercial Web sites or product information.
Screen savers featuring products
Strategies Found in Print & Online
Friendly characters that encourage kids to identify with products and companies.
Interactive games and activities featuring products.
Clubs that kids can join
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