Clubs

An online club for kids is a source of fun and games if kids join. An online club for advertisers is a source of income and product placement because they advertise their products inside the club. A club makes a kid feel in a group and belonged, if they are not in it they feel uncool and left out, this is called ‘Bandwagon’. The advertisers use particular strategies to get kids to sign up for the club. Some of the different strategies are bandwagon and ideal kids.

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