Advertisers use kids that are cute or pretty in the hope that kids watching the ad will see the kids in the ad and think that if they buy that product they will look like the kids in the ad. Most times the kids in the ad are older than the target audience. Kids want to buy the toys because they think that they will be “cool” or “popular” because the kids in the ads are what they want to be like. 

 

                                             

 


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