Music videos make people stop and look twice. If you saw your favorite singer on a music video you might stop and take a look at what they are singing. If you like what you hear. You might tell your friends about it. Then your friends would go on to the website and when your friends see the music video they say hey this site is pretty cool and they come again and explore other pages.
When you see things and you think they are cool that is called transference. Transference is when you see a picture and you have a emotional experience.
When you go to the site to watch the videos, you will most likely also see lots of ads. I know you will say but I won't buy the product when I see the ads. But guess what. No matter if you say you won't buy the product the ad will still have an effect on you. Here is an example of a music video on a web site.

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